• Webpuro.earth
  • HQ Helsinki, Finland
  • Founded 2018
  • Sector CO2 Removal Marketplace
  • Status Active
  • Contact Marianne Tikkanen
    Antti Vihavainen

It is widely known that there is too much CO2 in the atmosphere. What the founders of Puro.earth realised was that we already have carbon net-negative technologies capable of capturing and storing it — but nobody had yet created a business model utilising these.

After some thorough exploration and intense development work, they created Puro.earth:
The world's first marketplace for carbon removal.

Puro.earth help companies globally to reach a net-zero carbon footprint and accelerate the carbon net-negative economy. This is done using verified net-negative technologies that can remove carbon at an industrial scale and store it for a minimum of 50 years.

All carbon removal quantification is based on measuring the net-negative footprint, so no modelling or baselines are required. The net-negative part is decoupled from the physical product and turned into a digital tradeable asset we call the CORC (CO2 Removal Certificate). The CORC can be sold to organizations that strive to reach carbon net-zero footprint. CORCs can be used in sustainability reporting and developing carbon net-zero products and services.

Puro co2
Puro 2

I believe that change must happen at the industrial scale.

In 2050 the carbon net-negative economy needs to be as big as
the oil industry is today.

Marianne Tikkanen
Co-founder & Supply Development

I don't like when people say we have hope for preventing
the climate crisis.

Hope without action is no good. That's why we started Puro.earth.

Antti Vihavainen
Co-founder & Business Development