It is widely known that there is too much CO2 in the atmosphere. What the founders of Puro.earth realised was that we already have carbon net-negative technologies capable of capturing and storing it — but nobody had yet created a business model utilising these.
After some thorough exploration and intense development work, they created Puro.earth:
The world's first marketplace for carbon removal.
Puro.earth help companies globally to reach a net-zero carbon footprint and accelerate the carbon net-negative economy. This is done using verified net-negative technologies that can remove carbon at an industrial scale and store it for a minimum of 50 years.
All carbon removal quantification is based on measuring the net-negative footprint, so no modelling or baselines are required. The net-negative part is decoupled from the physical product and turned into a digital tradeable asset we call the CORC (CO2 Removal Certificate). The CORC can be sold to organizations that strive to reach carbon net-zero footprint. CORCs can be used in sustainability reporting and developing carbon net-zero products and services.