Puro.Earth

  • Webpuro.earth
  • HQ Helsinki, Finland
  • Founded 2018
  • Sector CO2 Removal Marketplace
  • Status Active
  • Contact Marianne Tikkanen
    marianne@puro.earth
    -
    Antti Vihavainen
    antti@puro.earth

It is widely known that there is too much CO2 in the atmosphere. What the founders of Puro.earth realised was that we already have carbon net-negative technologies capable of capturing and storing it — but nobody had yet created a business model utilising these.

After some thorough exploration and intense development work, they created Puro.earth:
The world's first marketplace for carbon removal.

Puro.earth help companies globally to reach a net-zero carbon footprint and accelerate the carbon net-negative economy. This is done using verified net-negative technologies that can remove carbon at an industrial scale and store it for a minimum of 50 years.

All carbon removal quantification is based on measuring the net-negative footprint, so no modelling or baselines are required. The net-negative part is decoupled from the physical product and turned into a digital tradeable asset we call the CORC (CO2 Removal Certificate). The CORC can be sold to organizations that strive to reach carbon net-zero footprint. CORCs can be used in sustainability reporting and developing carbon net-zero products and services.

Puro co2
Puro 2

I believe that change must happen at the industrial scale.

In 2050 the carbon net-negative economy needs to be as big as
the oil industry is today.

Marianne Tikkanen
Co-founder & Supply Development

I don't like when people say we have hope for preventing
the climate crisis.

Hope without action is no good. That's why we started Puro.earth.

Antti Vihavainen
Co-founder & Business Development